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Princess Picks Suissa Miller

News, 20 November 2000

P&O subsidiary Princess Cruises has appointed Suissa Miller in Los Angeles to handle its account, replacing J Walter Thompson’s Chicago office.

The three-month review had been whittled down to a shortlist of three. The also-rans were McCann-Erickson Worldwide Advertising in Los Angeles and New York’s Lowe Lintas & Partners Worldwide, both Interpublic units. Interpublic is still a winner, however, as it also holds an undisclosed stake in Suissa Miller.

Billings are estimated at $20–$25 million.

News source: New York Times