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Poland's Go-Go Outdoor Ad Industry Up 13% in Q2

News, 27 July 2007


WARSAW: A boom in Poland's outdoor advertising market saw revenues in the second quarter rise 13% year-on-year to Zloty 172.6 million ($62m; €45m; £30.6m), reports IGRZ, the nation's outdoor advertising chamber.

Among the quarter's biggest spenders were (percentage of sector spend) . . .

  • Telecoms (17.65%),

  • Food (15.23%),

  • Entertainment (13.36%)

  • Sales (13.14%)

  • Automotive and transportation (9.01%).
IGRZ predicts that outdoor will grow by 10% for the full year.

Data sourced from warsawdaily.com; additional content by WARC staff