Gallic auto manufacturer PSA Peugeot-Citroën has invited France’s top media shops to pitch for its $250 million domestic media planning duties – the nation’s biggest consolidated media account.
Early favourite is incumbent MPG Media Planning in Paris, since units of its Havas stablemate Euro RSCG Worldwide handle the creative accounts of both the Peugeot and Citroën divisions.
The review is expected to attract pitches from nearly all France’s major media agencies. One such shop who will not be taking part, however, is Carat France, which handles media planning for Peugeot’s rival Renault [WAMN: 13-Sep-00].
Pitches from shortlisted agencies are due over the summer, with a decision expected in early autumn.
News source: Advertising Age - International Daily