World number two purveyor of alcohol, Paris-headquartered Pernod Ricard, is in the throes of integrating its former British rival Allied Domecq, acquired in a £7.5 billion ($13.21bn; €10.98bn) deal last July.

As part of the ingestion process, PR has reorganized into four regional divisions: Europe, the Americas and Asia, plus a new Pacific division - the latter responsible for the global development of two strategic Antipodean wine brands, Jacob's Creek and Montana.

In a move that gives a whole new meaning to the term 'divisional management', PR has created four more divisions, each responsible for the management of key brands and reporting to deputy-ceo Pierre Pringuet.

The brand-owning quartet comprises:

  • Chivas Brothers, Christian Porta, chairman/ceo (Scotch whiskies plus Beefeatergin).

  • Martell Mumm Perrier-Jouët, Lionel Breton, chairman/ceo (champagnes plus Havana Club International).

  • Ricard SA, Philippe Savinel, chairman/ceo.

  • Pernod SA, Pierre Coppéré, chairman/ceo.
Explains group ceo Patrick Ricard: "This reorganisation is designed to simplify the group's structure while being supported by an existing decentralised organisation that has proven its worth and by the talents of the managers who lead this organisation."

Data sourced from mad.co.uk; additional content by WARC staff