World number two purveyor of alcohol, Paris-headquartered Pernod Ricard, is in the throes of integrating its former British rival Allied Domecq, acquired in a £7.5 billion ($13.21bn; €10.98bn) deal last July.
As part of the ingestion process, PR has reorganized into four regional divisions: Europe, the Americas and Asia, plus a new Pacific division - the latter responsible for the global development of two strategic Antipodean wine brands, Jacob's Creek and Montana.
In a move that gives a whole new meaning to the term 'divisional management', PR has created four more divisions, each responsible for the management of key brands and reporting to deputy-ceo Pierre Pringuet.
The brand-owning quartet comprises:
- Chivas Brothers, Christian Porta, chairman/ceo (Scotch whiskies plus Beefeatergin).
- Martell Mumm Perrier-Jouët, Lionel Breton, chairman/ceo (champagnes plus Havana Club International).
- Ricard SA, Philippe Savinel, chairman/ceo.
- Pernod SA, Pierre Coppéré, chairman/ceo.
Data sourced from mad.co.uk; additional content by WARC staff