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PepsiCo Names New International Marketing Chief

News, 23 April 2008

PURCHASE, New York: PepsiCo has appointed Dave Burwick to oversee its international marketing and sales. He succeeds Massimo d'Amore, who moved last year to the role of ceo at PepsiCo Americas Beverages.

Burwick, who has managed nearly every brand in the soft drinks giant's stable, was most recently president of Pepsi-Quaker Tropicana Gatorade Canada.

PepsiCo's international division accounted for 26% of net revenues and 17% of operating profits last year.

Data sourced from AdAge.com; additional content by WARC staff