A report published this week by PricewaterhouseCoopers predicts that worldwide spending on magazines will rise by 27% to an aggregated total of over $100 billion in the half-decade from 2001 to 2005.
The study, The Global Entertainment and Media Outlook 2001-2005, notes that while magazine advertising is highly sensitive to economic fluctuations it also tends to grow faster than other media when the economy is expanding. PwC’s crystal ball also sees an annual compound growth rate of 5.8% through 2000-2005 with total revenues reaching $110bn in 2005.
Robust growth is expected in the US which, says PwC, is also a bellwether for magazine industry health in Europe and elsewhere. Stateside, annual growth is predicted to rise from 1.6% in 2001 to 8.1% this year and 9.4% in 2003.
News source: PPA Update (UK)