Financial services giant Prudential is seeking a pan-European agency to handle its first continent-wide account.

Prudential’s UK incumbent Abbott Mead Vickers BBDO has been asked to pitch for the business against three other shops. Neither the rival agencies nor the budget have been disclosed.

Prudential Europe was founded last year and has since been bolstered by strategic alliances. However, the multiplicity of and differences between financial services products across Europe will demand a strong umbrella branding approach by Prudential.

News Source: CampaignLive (UK)