CAPITALISING on the success of its internet bank Egg, Prudential announced plans to launch a raft of other web-based services, including an internet credit card, a unit trust supermarket, an online share dealing facility, and three other as yet unnamed projects. The Pru is eager to press home its ‘first mover advantage’ in internet financial services. Analysts believe plans are afoot to float Egg, which has won 550,000 customers and deposits of £6.7m since its launch last October. Although still in the red to the tune of £140-£150 million, Egg has surpassed its five-year sales target in the space of six months and is expected to break even in 2001.
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