According to McDonald’s, teen pop idols Britney Spears and boy band N'Sync knowingly crossed commercial actors’ strike picket lines when they took part in a McDonald’s location shoot in Canada earlier this week.
Following allegations by the singer and the group that they were ‘misled’ into believing that the Canadian-shot commercials wouldn't violate the strike, the fast-food chain countered: "Yes, we knew; and so did they," insisted a spoke. The contracts with the singers were signed well before the strike began, said McDonald’s, and the shoot went ahead "because we have contractual obligations to a number of partners.''
Following the furore over their alleged strike-breaking, Ms Spears and 'N Sync this week promised to donate to the Screen Actors Guild Foundation $1 from every ticket sold for their July 29 and 30 concerts. They also endorsed the unions' strike against the advertising industry, undertaking not to appear in commercials again until the action ends.
News source: Advertising Age - Daily Deadline