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POLL DATA ROW - CA BACKS DM INDUSTRY

News, 01 December 1999

IN A SURPRISE move, the Consumer’s Association has thrown its weight behind the direct marketing in-dustry in its fight to retain the use of electoral roll data for commercial purposes. CA has added its voice to the calls for rejection of a Home Office report recommending restrictions on marketing use of the roll. [Al-though why the industry should be 'surprised' is odd - given CA’s own heavy usage of direct mail and, pre-sumably, electoral data.]