THE GRAND PRIX at this year’s Institute of Sales Promotion Awards was scooped by an agency better known for its above-the-line work, Ammirati Puris Lintas. Its ‘fanimal’ promo, for Van Den Bergh’s Peperami brand, targeted men in the 16-34 age range via an onpack World Cup offer of a Peperami football mascot. According to ISP vice-chair Edwin Mutton: 'In this year of innovation for the ISP Awards, we had a Grand Prix winner worthy of taking its place among the elite.' The most successful agency overall was Simpson Mahoney Parrock, which gained three gold awards. Category winners and their agencies (in brackets) were: Consumer Trial: Tetley’s Bitter (Perspectives) Consumer Awareness: Barclays Savings (Triangle) Customer Loyalty: J Sainsbury Reward Scheme (Promotional Campaigns) Consumer Volume: Britvic Tango (Marketing Store) Wholesale & Dealer Promos: Volvo (Clarke Hooper) Business-to-Business: Talk Radio (SMP) Sales Incentives: National Car Rental (SMP) Media Communicated Promos: Peperami (Ammirati Puris Lintas) On-Pack & POS: Novartis Animal Healthcare (Simpson Mahoney Parrock) Field & Marketing Event: United Distillers & Vintners - J&B (CBH & Partners) Direct Communications: Britvic/Pepsi Music Live (Claydon Heeley International) Most Innovative UK Promo: One2One (Hubbard Hiwaizi McCann) Best Copywriting: Tetley’s Bitter (Perspectives) Art Direction & Design: Rothmans Marlboro Lights (Tequila Payne Stracey) ANOTHER GONG-FEST, this time at Campaign magazine’s Direct Awards. The double accolade, Agency of the Year and best overall execution, went to FCA! for its Wales Tourist Board promo in which a mobile poster van toured the carbon monoxide canyons of Brummagem proclaiming ‘Clean air is just two hours away’. Silver awards went to Archibald Ingall Stretton (for VirginNet), Barraclough Hall Woolston Gray (VW Polo) and Saatchi & Saatchi (two awards: one for The Army; the other for its own graduate recruitment scheme).
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