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PEARSON INVESTS IN US BUSINESS WEBSITE

News, 19 September 2000


Pearson, which owns the Financial Times, has made a $30 million investment in a new US business website, Business.com.

FT.com information will now be available on Busines.com, in the hope that this might give FT.com a higher profile in the US online market. The move follows the disappointingly low impact achieved by a recent, expensive campaign.

The site’s other investors include Reed Elsevier’s Cahners Business Information, Primedia’s Industry Click, and McGraw Hill.

News Source: CampaignLive (UK)