Pearson, which owns the Financial Times, has made a $30 million investment in a new US business website, Business.com.
FT.com information will now be available on Busines.com, in the hope that this might give FT.com a higher profile in the US online market. The move follows the disappointingly low impact achieved by a recent, expensive campaign.
The site’s other investors include Reed Elsevier’s Cahners Business Information, Primedia’s Industry Click, and McGraw Hill.
News Source: CampaignLive (UK)