Pearson, which owns the Financial Times, has made a $30 million investment in a new US business website, information will now be available on, in the hope that this might give a higher profile in the US online market. The move follows the disappointingly low impact achieved by a recent, expensive campaign.

The site’s other investors include Reed Elsevier’s Cahners Business Information, Primedia’s Industry Click, and McGraw Hill.

News Source: CampaignLive (UK)