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PDP LAUNCHES SCHEME TO ATTRACT STUDENT TO SP CAREER

News, 01 November 1999

STOCKPORT-BASED sales promotion consultancy PDP has launched a pilot scheme designed to attract graduates to the industry. In a joint initiative with a local college of further education, design and advertising students receive a 'live' briefing along with timings and objectives. They then have one month to produce a solution, when entries will be whittled down to a final three. The successful teams will then present their ideas as if making a traditional business pitch.