CINCINATTI: The world's highest-spending marketer, Procter & Gamble, is to be garlanded with the title Advertiser of the Year at this year's Cannes Lions International Festival.

The consumer goods titan, whose brands include Duracell, Pampers and Oral-B, will follow in the footsteps of  2007 winner Honda.
Comments festival chairman Terry Savage: "Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing. 

"The vision materialized in 2007 when P&G won fourteen Lions at Cannes. There can be no greater commitment to the cause of creativity than that displayed by P&G and we are delighted to be awarding them this prestigious honor."

Says P&G global cmo Jim Stengel: "To be named 2008 Advertiser of the Year is an accomplishment we're proud to share with all of our agencies that touch P&G brands."

Data sourced from Adweek (USA); additional content by WARC staff