Procter & Gamble, the globe's largest advertiser by dollar value, continues its rise and rise under the charmed tutelage of chairman/ceo Alan G Lafley.

Reporting results for its fiscal fourth quarter ended June 30, P&G posted a 9% increase in net profits to $1.49 billion (€1.22bn; £842.04m), up from $1.37bn a year earlier. Sales rose 10% to $14.26bn.

The numbers exclude any input from the Gillette Company, the acquisition of which is on track for finalization this fall.

In the face of rising commodity costs worldwide, alchemist Lafley called the environment "challenging", citing as an example the company's household division, home of Tide laundry detergent and Downy fabric softener, where rising costs drove down profit in the quarter by 11% to $458 million.

Data sourced from Wall Street Journal Online; additional content by WARC staff