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P&G HIRES SAATCHI & SAATCHI, SAN JUAN, IN GLOBAL REALIGNMENT FOR TIDE AND ARIEL

News, 24 July 2000


Procter & Gamble is to drop Ariel’s incumbent Latin American shop, D'Arcy Masius Benton & Bowles (Sao Paulo and Mexico City), at the year end in favor of Saatchi & Saatchi, San Juan.

From January 1 2001, this local readjustment completes the transfer to Saatchi’s hands worldwide responsibility for P&G's premium Tide and Ariel washing powder brands.

News source: Advertising Age - Daily Deadline