Procter & Gamble is to drop Ariel’s incumbent Latin American shop, D'Arcy Masius Benton & Bowles (Sao Paulo and Mexico City), at the year end in favor of Saatchi & Saatchi, San Juan.

From January 1 2001, this local readjustment completes the transfer to Saatchi’s hands worldwide responsibility for P&G's premium Tide and Ariel washing powder brands.

News source: Advertising Age - Daily Deadline