Procter & Gamble has taken the unusual step of formally denying trade press speculation about its intentions – specifically a report in British ad trade bible Campaign that the household goods giant plans to set-up a roster of European below-the-line agencies [WAMN: 15-Jun-01].

From P&G’s European headquarters in Geneva, media director for Europe and Asia, Bernhard Glock, issued a unqualified rebuttal of the Campaign story. Glock is also responsible for all European direct to consumer marketing, an activity to which P&G attaches special priority in the region.

Currently, P&G’s direct marketing work is undertaken by a variety of local dm shops, while its mainstream roster agencies are D'Arcy, Grey Worldwide, Leo Burnett and Saatchi & Saatchi.

News source: AdAge Global