SYDNEY: Online advertising in Australia will continue its rumbustious growth until at least 2010, according to a bullish forecast by PricewaterhouseCoopers on behalf of the Internet Advertising Bureau.

By then, with revenues hitting A$1.78 billion ($1.36bn; €1.06bn; £724.0m), online is expected to be the third biggest generator of advertising revenue in the Australian media sector, lagging only TV and newspapers.

This growth will be at the expense of free-to-air TV, radio and the press - which collectively will have 8.8 percentage points shaved from their market shares over the period, culminating in a A$13.5bn media advertising sector with an overall annual growth rate of 6%.