A study by London-headquartered Informa Media Group predicts that up to 393 million homes with a TV set – 38% of all homes in 43 developed nations – will be receiving digital broadcasts within the next seven years.

By the end of this year, 100 million homes worldwide will have digital TV, compared to just 2.3m in 1995. Currently leading the pack is the UK where some 10m homes will have switched to digital by the end of 2003. A further six million are expected to follow suit by 2010.

Globally, the most popular delivery system for receiving digital TV will be cable, with 216m households using this method come 2010. Lagging way behind in second place will be satellite with 80m homes, while 77m homes will receive digital through an aerial and 21m via broadband.

By 2010 North America will lead the field with 93% of Canadian and US TV households receiving digital through one format or another. But the digital market will still be a long way from saturation in global terms, with an estimated 632m households still relying on analogue signals.

Data sourced from: mad.co.uk; additional content by WARC staff