LONDON: Over half (47%) of British consumers are taking more interest in making themselves safe online, but less than a third (32%) have actually taken steps to improve their digital security, a recent report has found.
Following a series of well-publicised online security breaches last year, including the leaking of celebrity photos from Apple's iCloud, nearly a quarter (24%) of UK internet users told DashLane, the password management firm, that they now felt more vulnerable online.
While about a third of the 1,000 survey respondents said they have not done anything to improve their online security, another 30% have introduced complex passwords for each of their online accounts, SC Magazine reported.
The remaining third have tried to follow good practice, but said they found the process too difficult to understand (49%) or didn't try if they thought the process wouldn't work in practice.
DashLane's study, entitled Restore Control, also highlighted the main frustrations encountered by UK internet users.
Annoying online ads were the top frustration for more than two-thirds (67%) of the survey respondents, followed by spam email (62%). Having to register for new accounts and remember multiple passwords were also concerns.
The research also revealed that nearly half (48%) believed they did not have control over their online lives, while 45% thought that technology took up too much of their time.
Data sourced from SC Magazine; additional content by Warc staff