Omnicom Group is pooling an assortment of its agencies around the world into a new marketing services network dedicated to healthcare accounts.
Comprising seventeen offices across the globe, the new unit will fall under the umbrella of Omnicom’s TBWA Worldwide and be branded TBWA World Health. It will boast over 700 staffers and generate annual revenues of $150 million (€170m; £104m) from clients such as Johnson & Johnson, Bayer, Pfizer and Pharmacia.
Pharmaceutical and healthcare shops being brought into the new network include Lyons Lavey Nickel Swift, New York; Hyphen in Parsippany, New Jersey; Accel, New York; Brand Architecture International in Dublin, London and New York; 1Health Communications in Los Angeles and San Francisco; LEC Advertising, London; and Targis in Frankfurt, Paris and Tokyo.
Taking charge will be co-chairmen Jean-Marie Dru (ceo at TBWA Worldwide in Paris and New York) and Al Nickel (president of Lyons Lavey). TBWA World Health will be overseen by a committee of agency bosses plus Laurie Coots, chief marketing officer at TBWA Worldwide’s New York and Playa del Rey (California) offices.
Data sourced from: New York Times; AdAge.com; additional content by WARC staff