The crisis gripping the global airline industry has extended to UK custom publishers Redwood Publishing and Premier Media Partners, both Omnicom-owned.
Premier, whose contracts include British Airways’ in-flight magazines High Life and Business Life, will be absorbed by Redwood. The merger, to be formally announced next week, sees the end of thirty years trading by Premier as a discrete entity.
Premier, which last November successfully defended its flagship BA contracts in a review – albeit at a substantially reduced fee, it is believed – has been hard hit by the slowdown in adspend, particularly exacerbated for in-flight titles by the September 11 atrocities.
News source: CampaignLive (UK)