Wireless internet operator OmniSky and Publicis-owned Fallon Worldwide, Minneapolis, have gone their separate ways just two months after the account moved from TBWA/Chiat/Day [WAMN: 19-Jan-01].
At the time of the move, OmniSky’s business was said to be worth between $40 million - $50m. But, confessed OmniSky vice president for marketing Kristine Stebbins, “our overall marketing needs really diminished”.
OmniSky now plans to handle its marketing mainly inhouse, although Stebbins says the company will continue to work with agencies including its direct and online marketing incumbent, Exile on Seventh in San Francisco.
News source: New York Times