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Olympic Committee Hires Nike Marketer

News, 09 June 2006


LAUSANNE - The International Olympic Committee has named 13-year Nike veteran Peter Bratschi to the newly created position of vp partnership marketing. He reports to Timo Lumme, managing director of IOC television and marketing

Bratschi will concentrate on servicing the marketing needs of various Olympic stakeholders, including the event's top level sponsors, broadcasters, National Olympic Committees and Organising Committees.