LONDON: The Ogilvy Action network is the new umbrella brand for parent Ogilvy Group's non-traditional advertising offerings. The rebranding includes partial integration of 141 Worldwide.

Ogilvy Action claims to offer clients a 'brand activation' service "including shopper and trade marketing, experiential marketing, digital, retail design, plus sports and entertainment sponsorship".

The melded group has 46 offices in thirty-six countries and is headed by New York-headquartered ceo Rick Roth.

141 Worldwide, which like Ogilvy Action is a member of the WPP Group stable, will continue to have a solus presence in some markets including the UK.

Data sourced from Brand Republic (UK); additional content by WARC staff