October’s figures from the Audit Bureau of Circulations show widespread falls in circulation across Britain’s national newspaper industry.
Many titles had been boosted by the public’s hunger for news in September [WAMN: 17-Oct-01], although in many cases this did not translate into a year-on-year rise for October.
In the national morning popular market, the Daily Star was the only British paper to post a rise, reaching a circulation of 618,604. The Sun and The Mirror both fell slightly, to 3,453,734 and 2,213,301 respectively.
There was more bad news for the Daily Express in the national morning mid-market, which fell year-on-year below the million mark to 960,698, while main rival the Daily Mail edged up to 2,508,597.
The broadsheets performed better, with rises for the Daily Telegraph (1,024,135), The Guardian (439,029) and The Times (725,247).
Similar trends were evident among Sunday newspapers. In the tabloid market, only the News of the World (4,105,999) and the Sunday Sport increased their circulation; in mid-market, the Sunday Express declined (849,254) while the Mail on Sunday rose (2,387,274); and among broadsheets, there were increases for The Observer (483,062), the Sunday Telegraph (831,172) and the Sunday Times (1,445,126).
News sources: Media Week (UK); ABC website