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ONLINE LOYALTY POINTS SOFTWARE

News, 01 November 1997

TWO NEW PRODUCTS unveiled at the Fall Internet World 97 exhibition in New York could impact significantly on incentive promotions and commerce on the Web ... -centives, from Emaginet - software that helps companies promote their products online with cyber-versions of coupons and points-collection schemes. The software comes in two modules: a free ‘Organiser’ which is resident on the user’s PC and manages electronic incentives distributed by retailers; plus server software costing $10,000 annually which allows businesses participating in a scheme to create electronic coupons and target offers at desired consumer groups. Further details at emaginet.com.

An ‘electronic shop in a box’ from Ecanto Networks - a company founded by former Novell chief executive, Bob Frankenberg. The product, e.go Commerce, enables users to set-up a Web site for taking orders and receiving payment - claiming the entire process from start to taking the cash can be completed within thirty minutes! In looks, similar to a standard PC midi-tower, the ‘Webstation’ sells in the US for a mere $1,295 and is packaged in the same way as an off-the-shelf fax machine. It includes integral software to handle credit card payments as well as a design facility to create the interface with which potential customers will interact. The device connects to the Internet via an ordinary telephone line. More info on ecanto.com.