A new study from the respected Bocconi research unit of Milan University released this week records a 40% growth in the number of internet users in Italy during the six months, October 1999 to April 2000. This equates to 15% of the whole population.

Based on a sample of 20,000 adults, the report also records that the number of Italians using the internet on a daily basis rose 55% (seven per cent of the population) in the same period. A further 3.8% of the population surf the web two or three times a week – a rise of 50% since October. Fifty-one per cent of users are based in northern Italy, the remainder in central and southern Italy and the islands of Sicily and Sardinia.

The fastest growing cyber-sectors are e-commerce, music, news and e-banking. The most common net-users are in the 25-34 age group (34% of all users), although maximum growth was among 18 to 24 year-olds.

Of the approximately 1.3 million Italians who used the internet, around half did so to manage their bank accounts, while 32% traded securities and 19% paid bills

News Source: CampaignLive (UK)