Terrestrial digital TV network ONdigital yesterday announced that its ‘churn rate’ of lost subscribers has reached around 20% per year.
However, chief executive Stuart Prebble claimed that this will fall to 15%, a figure in line with ONdigital’s business plan. Sky Digital, on the other hand, claims a churn rate of only 3.5%.
On a brighter note, Prebble announced that the company is on course to hit its target of 1 million subscribers by the end of the year. The current total is 896,000, over twice as many as last year.
The company also announced that its planned flotation would be delayed until next year, and that it had signed a pay-per-view movie agreement with MGM.
News source: The Times (London)