SYDNEY: Omnicom Group, is on the march Down Under as it seeks to extend its media buying footprint in Australia.

The US-headquartered giant is playing catch-up with arch rival WPP Group, which under its Group M brand controls around A$1.4 billion ($1.05bn; €830m; £557m) of advertising placement.

Spearheading the assault is Mike Cooper, the Asia Pacific ceo of Omnicom's global media unit OMG. He is currently in Oz smoothing ruffled feathers following the resignation of James Greet, ceo of subsidiary OMD, who is setting up his own shop.

He is also overseeing the expansion of the PHD media planning and buying network across Australia and New Zealand.

Cooper has signalled other likely Omnicom media initiatives within the region, admitting that the group's single OMD media operation in Australia is problematic.

He adds: "I suppose not having another brand like PHD has been a source of frustration. But when we do it, we'll do it right."

Data sourced from Sydney Morning Herald; additional content by WARC staff