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OMD Retains $175m Nissan European Media Duties

News, 09 July 2002


Omnicom-owned OMD will reportedly retain the $175 million (€178m; £114m) pan-European media account of auto group Nissan, despite recent speculation that Carat was about to scoop the business [WAMN: 24-May-02].

All eyes were on Carat since it handles European duties for Renault, which holds 37% of Nissan.

Data sourced from: AdAgeGlobal.com; additional content by WARC staff