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Nokia Hunts Media Network for New International Venture

News, 30 March 2001

Electronics giant Nokia is on the prowl for an agency to handle international media planning and buying duties for a new joint venture devoted to next-generation services.

The group is in talks with several shops concerning Nokia Ventures, which is designed to diversify the group’s portfolio following a slowdown in its core market of mobile phone handsets. The international account will cover markets such as Europe, Singapore and Hong Kong.

Although Nokia is eager to appoint a media agency, it is unknown whether it will conduct a creative pitch as well. Media duties for its mobile business, handled by MediaCom, are not affected; the group’s advertising agency is Grey Worldwide.

News Source: CampaignLive (UK)