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Nokia Back on Track with Price Cuts and “Clamshell” Phones

News, 02 June 2004


The tide may be turning for the world-leader of mobile phone manufacturers, Nokia, according to the continent's largest mobile phone retailer Carphone Warehouse where Nokia phones hogged 45% of recent sales.

The latter half of 2003 saw a loss in Nokia's once large (over 50%) European market share to Siemens and far-eastern rivals. But, thanks to price cuts of up to 25%, sales of Nokia entry-level handsets now exceed those of Siemens.

This improvement is not confined to cheaper phones, as top-of-the-range Nokia models are also competing well. Those based on the new "clamshell" design are proving their popularity in Europe, Nokia's main selling arena.

Data sourced from: Financial Times; additional content by WARC staff