Soccer and Nike's sportswear/sports goods range will be hyped during the build-up to the World Cup - not only in Europe but also in thirteen languages to the US, Latin America and Asia, it was announced Wednesday.

Launched in February solely as a European venture, Nike is extending its reach in time for the tournament which starts May 31 in Korea and Japan.

Enthuses Bettina Sherain, account director at Danish interactive agency Framfab: “Luckily, football is a universal language and it has been an exciting challenge for Framfab to manage a global rollout with all that entails.”

Data sourced from:; additional content by WARC staff