NEW YORK: Nielsen Media Research is launching a service to measure nationally distributed video-on-demand in the US. The service, starting December 11, will use the People Meter sample used to provide television ratings.

Clients will receive household and demographic ratings for VOD content, together with other detailed audience information, allowing a comparison for the first time between the performance of traditional channels and on-demand devices showing the same programs.

Says svp Scott Brown: "Because VOD is a growing business and a potentially valuable new revenue stream for programmers, it is increasingly important for them to understand who is watching their shows and to be able to compare the viewing that is being done via traditional television and VOD."

Data sourced from Adweek (USA); additional content by WARC staff