TOKYO: Online advertising measurement service AdRelevance, a service from Nielsen//NetRatings, has set up shop in Japan. Its first analysis of the medium discloses a buoyant market - worth ¥19.2 billion ($161.0m; €128.6m; £86.5m) in September alone.

NNR notes that during the month, around 3,000 online display ad campaigns were run, consisting of almost 6,500 thousand banners from 1,254 advertisers. Beauty products were the highest spending sector, closely followed by the food industry, with financial securities and investment lagging in third place.

Vodafone-Softbank was the top advertiser and total monthly ad impressions reached 29.5 billion.

Japan's aggregated online market value in September, while only one fifth that of the USA ($771m), is over three times that of China ($51m).

To view tabular data and other information, click here.

Data sourced from (UK); additional content by WARC staff