Advertising expenditure in newspapers increased by 5% in 2000 despite a fourth quarter decline, reported the Newspaper Association of America yesterday.

Total adspend for the year reached $48.7 billion, 5.1% more than in 1999. Said NAA president John Sturm: “While some media are seeing slowdowns in ad spending, these numbers show respectable increases across the board for newspapers last year.”

But the Q4 slowdown saw total newspaper ad revenues increase only by 4.1% per cent to $13.9 billion, a marginal decrease on the same period in 1999 when growth of 4.3% was recorded.

National newspapers were the worst hit sector, with ad revenues slowing in Q4 to 8% per cent growth. This compares with 14.5% the previous quarter, and 14.3% during Q2.

News Source: CampaignLive (UK)