NEW YORK: Ross Levinsohn, head of Fox Interactive Media and the begetter of its successful internet strategy, abruptly quit late Thursday night..

Levinsohn's departure follows that of his counterpart at AOL, Jonathan Miller. In both cases, the web-oriented executives have been replaced by experienced TV honchos, reflecting the growing importance of video programming to the major internet portals

With a crocodile grin, NewsCorp president/coo Peter Chernin, praised Levinsohn for delivering "an incredible job over the past couple of years launching News Corp's internet division from scratch and building one of the most innovative destinations on the web".

Ah, the sweet smell of success!

Data sourced from Financial Times Online; additional content by WARC staff