AUCKLAND: Television adspend fell by 1.1% in New Zealand in 2008 to NZ$647.2 million ($343m; €259m; £240m), a decline that was "not unexpected", according to Rick Friesen, ceo of the country's Television Broadcasters' Council.
While TV ad revenues rose by 3.1% in the first half of last year, a drop of 4.4% in the second half offset these gains.
The overall figure compares with growth of 2% in 2007, when the television ad market particularly benefited from that year's Rugby World Cup.
Figures were drawn from the country's main broadcasters: TVNZ (owner of TV One and TV2), MediaWorks TV (the parent company of TV3 and C4) and Sky Network Television (the operator of broadcast properties including Prime).
While TV ad revenues rose by 3.1% in the first half of last year, a drop of 4.4% in the second half offset these gains.
The overall figure compares with growth of 2% in 2007, when the television ad market particularly benefited from that year's Rugby World Cup.
Figures were drawn from the country's main broadcasters: TVNZ (owner of TV One and TV2), MediaWorks TV (the parent company of TV3 and C4) and Sky Network Television (the operator of broadcast properties including Prime).
Data sourced from nzherald.co.nz; additional content by WARC staff
