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New[spaper] Kid on the Moscow Block

News, 12 January 2006


The International Herald Tribune will debut in Moscow next month - the first international newspaper to be published within the borders of the former Soviet Union.

The IHT, owned by the New York Times Company, will hit the streets on February 1, albeit not literally, being available only by subscription and at newsstands within forty or so hotels, supermarkets, trade centers and BP filling stations.

The newcomer is clearly not aiming at the average Ivan on the street, pitching its cover price in the upper quartile of stratospheric - 90 rubles [$3.17; €2.61; £1.80] per copy. Bargain-seekers, however, can take out an annual subscription for a mere $599.

Published in a joint venture with The Moscow Times, the IHT will carry the local newspaper's logo on it's front page; also inserting a copy of the latter within its covers.

Says Paris-based IHT svp Didier Brun: "What we are going to offer to our readers is the full IHT available early morning on their doorstep."

Initial circulation will be 2,000 copies. In addition the IHT will continue to fly-in 400 copies per day to subscribers. The Moscow Times' circulation is 35,000.

Data sourced from Moscow Times Online; additional content by WARC staff