LONDON/WASHINGTON: Warc today launches a new Beta version of its warc.com service, offering a range of additional features and content to subscribers.
The updated site can be accessed at www.warc.com/newwarc2010, and provides greater personalisation and enhanced search functionality among other changes.
Within a streamlined overall site design, a new search engine delivers results that may be filtered by country, industry, brand, date and source.
A new Case Finder feature gives users several additional media options to select when searching for case studies including channels such as social media, branded content, product placement and word of mouth.
As part of an wide-ranging upgrade in site functionality, Warc subscribers will also be able to personalise the website by selecting which types of content appear on their homepages and by setting up automatic updates of favourite subject areas.
Content-wise, Warc has expanded its data section to offer the ability to create bespoke international adspend forecast reports.
A series of new Topic Page short cuts and Warc Briefing papers will also enable subscribers to access Warc's core content quickly and easily.
To view the new site, go to www.warc.com/newwarc2010. Warc subscribers are encouraged to give us feedback via the "Beta Feedback" button in the bottom left hand corner of the Beta Warc website.
The current version of warc.com will also remain accessible at www.warc.com for a short period.
Data sourced from Warc