AUCKLAND: Television adspend fell by 1.1% in New Zealand in 2008 to NZ$647.2 million ($343m; €259m; £240m), a decline that was "not unexpected", according to Rick Friesen, ceo of the country's Television Broadcasters' Council.

While TV ad revenues rose by 3.1% in the first half of last year, a drop of 4.4% in the second half offset these gains.

The overall figure compares with growth of 2% in 2007, when the television ad market particularly benefited from that year's Rugby World Cup.

Figures were drawn from the country's main broadcasters: TVNZ (owner of TV One and TV2), MediaWorks TV (the parent company of TV3 and C4) and Sky Network Television (the operator of broadcast properties including Prime).

Data sourced from; additional content by WARC staff