Karen Eadon has moved from senior vp-marketing at Applebee’s International to take up a similar role at McDonald’s Corporation.

Reporting to senior vp-marketing Larry Zwain, she will be one of five marketing officers each covering a separate sector of the fast foods market.

According to a McDonald’s spoke, Eadon’s specific responsibility is “restaurant ambience as it relates to the customer experience”.

News source: Advertising Age - Daily Deadline