Following proposals by media regulator Ofcom to impose stricter rules on alcohol advertising [WAMN: 21-Jul-04], the Incorporated Society for British Advertisers thinks the proposals go too far.

ISBA claims that Ofcom's planned revisions on alcohol ads implying "youth appeal" differ significantly from those discussed during the recent consultation period. "It is important that any new codes are both proportionate and practicable" argues ISBA director of public affairs, Ian Twinn.

Stressing that the proposals may prove damaging to the alcohol industry, the group will publicise its own views in what it hopes will be a "constructive dialogue" with Ofcom.

ISBA recently warned the UK Government not to bow to pressure from "ill-considered" appeals for advertising bans, claiming they rarely succeed in solving complex social problems.

Data sourced from:; additional content by WARC staff