The seemingly insatiable appetite for celebrity gossip has prompted US publisher Gemstar-TV Guide International to launch a television news magazine.

The company, part of Rupert Murdoch's News Corporation empire, already publishes the nation's biggest-selling, but circulation slipping,TV Guide.

Its new baby, Inside TV, will eschew listings and focus solely on the stars of the shows. In that way it promises to distinguish itself from newsstands rivals - People, US Weekly and In Touch Weekly - which feature celebrities from every crevice of the entertainment world.

Says Steve LeGrice, editor in chief of Inside TV: "Television has become so vast, and the range of programming is so vast, we think there is a huge area there to be exploited."

The magazine is to launch in the spring.

Data sourced from Financial Times Online; additional content by WARC staff