In these hard times when a bullish nod is a good as a profitable wink to bolster a stagnant stock price, industry cynics are not entirely convinced that Aegis Group boss Doug Flynn is serious about supplementing its Carat media planning and buying network with a new global media brand.

According to Flynn, Carat currently solves potential local client conflict via partnership deals with other agencies; on a global and regional level, however, “the only way to deal with that is to probably get a second network,” he pronounced Thursday.

Aegis would “overcome those conflict issues this year”, said Flynn, albeit that the matter is not on its immediate agenda.

Meantime, the group’s share price sagged marginally yesterday by three-quarters of one per cent to £0.9875.

News source: Media Week (UK)