BARB (Broadcasters' Audience Research Board), the joint industry organisation responsible for UK TV audience measurement, has appointed Bjarne Thelin (37) as its new chief executive. He will take up his appointment in January.
Thelin is currently director of planning at Carlton Television, where he is responsible for the company’s sales planning, strategy and research. Prior to joining Carlton in 1994, he worked for several ITV sales houses, including HTV, TVMM and Merlin Sales.
Says BARB chairman Nigel Walmsley: "We are delighted that Bjarne is taking on this appointment. His wide experience of television, planning, advertising and research makes him exceptionally well qualified to take BARB forward."
Thelin responded in like vein: " What really inspires me about becoming the ceo of BARB is not only ensuring quality delivery of BARB data but also thinking about the future of television and advertising.
"There are some strategic questions to be addressed in the coming years relating to audience measurement, and a lot of thinking to be done about how TV and advertising will evolve."
Data sourced from: BARB; additional content by WARC staff