AMSTERDAM: The Netherlands' largest independent creative agency, Ubachs-Wisbrun, is to merge with PPGH JWT from January 1 to become Ubachs-Wisbrun/JWT.

Ralph Wisbrun becomes the ceo of the new shop, while Wim Ubachs will take on the role of chief creative officer.

PPGH JWT chairman Harry Kramp will become non-executive chairman and consultant after the merger is complete, while ceo Barbara Angeli Radovani will remain on board to manage clients' integrated efforts.

Data sourced from; additional content by WARC staff