VEVEY, Switzerland: The world's biggest food manufacturing group, Nestlé, is to launch a cartoon campaign aimed at teaching youngsters the benefits of healthy eating.
The Munch Bunch yogurt characters will star in a series of short animations to be included on the brand's website initially.
The company hopes to roll out the Ogilvy Advertising-created short films to children's television channels, airlines, cinema and, eventually, to schools.
The characters aim to promote the healthful effects of calcium, omega-3, fibre and 'good bacteria' to children aged between five and eight.
A Nestlé spokesman says "The Munch Bunch characters have been part of Nestlé's heritage for a long time.
"We realised that by giving the characters a makeover and repositioning them we could use them to promote healthy eating to children. The film has been specifically devised to appeal to both mums and kids alike."
Data sourced from MediaGuardian.co.uk; additional content by WARC