PARIS - Eric de Rugy, former ceo of Mediaedge:cia France, is to head Naked Communications' Paris start-up.

The London-headquartered independent agency network says the French office will open its doors on July 1. It will be known as Né kid in the French market - to avoid confusion with a local TV production company.

The office will be Naked's sixth, following its launch in New York last year. The company plans to expand into Asia and South America over the coming months.